Anne Geddes, MNZM, is an Australian-born photographer, clothing designer and businesswoman who now lives and works in New Zealand. She is known for her stylized depictions of babies and motherhood. Typical images show babies or young children dressed as fairies and fairytale creatures, flowers, or small animals.
Anne Geddes' work is instructive. You may not know her name, but you have seen her work. She burst upon the scene several years back with her photographs of infants (mostly around six to eight months old) costumed as flowers, insects, or pea pods. Many, many people have photographed infants, but Geddes' approach to costume, propping, and lighting, coupled with her preference for chubby, cuddly infants, allowed her to create great-looking photographs that stuck viewers as new and different. Her work enjoyed absolutely massive success in the greeting card and postcard market, and her images sold well in book form, as calendars, and in other paper markets such as wrapping paper.
The Anne Geddes website remains an international success story: winner of several awards from the Web Marketing Association, annegeddes.com received the 2005 Best Diversified Business Website and Best Publishing Website WebAward, and the 2004 Standard of Excellence WebAward. In 2003, it was given the Best Diversified Business Website Award, the Best Diversified Business Email Marketing Message, and Best Retail Email Marketing Message in the Web Marketing Association's 2003 Internet Advertising Competition (IAC) Awards.
Anne’s 1996 and 1997 New York Times bestseller DOWN IN THE GARDEN propelled her into the imagination and hearts of people worldwide. UNTIL NOW, a retrospective of her images, was an international bestseller in 1998 and 1999. In 2002, Anne published PURE, an impressive visual statement of the new directions she was pursuing in photography that was #1 on the Barnes and Noble Best Photographic Books bestseller list for 10 straight weeks. Anne’s 2004 book MIRACLE was released to international accolades and an instant New York Times bestseller that remained on the list for six straight weeks. Her new book, CHERISHED THOUGHTS WITH LOVE, showcases selections from her most recent explorations in color and black and white, as well as her classic, sophisticated photographs, paired with her favorite quotes on childhood and was released in October 2005.
Her distinctive, award-winning images of children have become classic icons celebrating life and birth. They grace greeting cards, calendars, books, stationery, photo albums, and an array of other fine products, and are currently published in over 50 countries, spanning North America, Europe, the British Isles, Australia, New Zealand, South America, and Asia. More than 13 million books plus many more millions of other non-book products have been sold worldwide.
One of the world’s most respected photographers, Anne Geddes creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. Throughout her career Anne Geddes has continued to give back. In 1992, Anne with her husband, Kel, founded The Geddes Philanthropic Trust to raise funds and awareness worldwide for the prevention of child abuse and neglect. In 2011, Anne was proud to announce her partnership with the United Nation’s Every Woman Every Child initiative, which she hopes will continue to help make the health and welfare of pregnant women, and newborn children, a global priority.
She had a varied career as a young woman in such fields as fashion, television, and public relations before seriously embarking on a career in photography. She has lived in Hong Kong; Sydney and Melbourne, Australia; and Auckland, New Zealand. Today she lives with her husband Kel and their two daughters in Parnell, a suburb of Auckland.
As a young woman, Geddes simply decided she wanted to be a photographer and apprenticed herself to an experienced one. At first working in her native country, especially in Melbourne, she began to develop the distinctive style which would later make her famous. When her husband’s job took him to Hong Kong, she set up her own business and began photographing babies, children, and whole families. She explained in an interview on her own web site that she simply loved babies and children and also wanted to develop a kind of photography that others had not done. She emphasized the importance of creating one’s own style, with simplicity, in photographic images.
I come from a family of five girls and was raised on a beef cattle property in North Queensland, Australia. I was the middle daughter, with two older and two younger sisters. Even though I have spent most of my adult life living in large cities, in my heart I'll remain attached to the wide open spaces and the solitude of the country.
Born and raised in Queensland, Australia, Anne Geddes has always been interested in the strength that a photographic image could hold. In her mid-twenties, she began experimenting with the family camera, developing her signature style of simple structure and immediate visual impact.
"I have a deep love and respect for children - I am a photographer, this is what I do."
- Anne Geddes