The Company’s iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company’s Multi-Touch user interface, iPhone features desktop-class e-mail, Web browsing, searching, and maps and is compatible with both Macs and Windows-based computers.
In October 2011, the Company launched iCloud, its new cloud service, which stores music, photos, applications, contacts, calendars, and documents and wirelessly pushes them to multiple iOS devices, Macs and Windows-based computers.
The iPod was the first indication that they were, in fact, thinking different. Here was a personal computer company, used to selling $2,000 computers, willing to take a risk on a gadget that would sell for a fraction of that price.
Apple is among the brands having the strongest customer loyalty in the world and the highest repurchase rate in the computing field. Apple's fans camped for four days in front of the New York Apple store, only to get one of the brand's innovation.
Their CEO Jobs was the impulse for Apple's Cult Marketing that speaks to the individual. In the case of the iPod, the product is promoted as an integral part of the consumer's personality.
Steve Jobs revolutionized the music industry. With Apple's iTunes and iPod, he revived the single, put music libraries in fans' pockets and posed a challenge to brick-and-mortar record stores and radio.
...its entire management team is based in Cupertino and talks to one another, frequently and in person. The small number of vice presidents, typically reporting directly to members of the executive team, means that the CEO can see the entire company with one degree of separation.
Tim Cook is the CEO of Apple and serves on its Board of Directors.Before being named CEO in August 2011, Tim was Apple's Chief Operating Officer
Jobs was famous for getting involved in details for all aspects of a product including design, packaging, and advertising. He wanted perfection and expected everyone else to have the same aspiration.
In December 1980, Apple went public. Its offering of 4.6 million shares at $22 each sold out within minutes. A second offering of 2.6 million shares quickly sold out in May 1981.
College dropouts Steve Jobs (1955-2011) and Steve Wozniak founded Apple in 1976 in California's Santa Clara Valley. After Jobs' first sales call brought an order for 50 units, the duo built the Apple I in his garage and sold it without a monitor, keyboard, or casing.
Apple Inc. (Apple), along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings.
Apple's 2011 revenues were over $65.2 billion. That equals around 0.4 percent of the total U.S. GDP.