It’s also attracted more than 200 brands that sample with Birchbox to goose product sales and brand awareness.
Birchbox launched in the Fall of 2010 and is one of the fastest growing companies in New York. We are backed by top VC firms, including Accel Partners and First Round Capital.
Birchbox also offers an online store that lets customers shop for additional products such as backpacks and gadgets.
The website is populated with lifestyle articles, on topics such as how to mix cocktails, to keep buyers coming back.
Birchbox gets beauty samples for free and the featured brands get their products in front of interested buyers, who can easily purchase full-size versions on Birchbox's online shop.
At its core, Birchbox is about three things: a subscription service, original editorial content, and an online shop
So, now, the company is getting ready to launch a monthly Men's Box, which, at $20/month, will cost twice as much as its "female-friendly" counterpart and promises to deliver "top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories."
Birchbox’s first recruit was a Director of Content, Mollie Chen, an editor at Conde Nast Traveller. This was no accident; content is an integral part of the startup’s success at growing its customer base and upselling its subscribers on more products.
All users pay either $10 per month or $110 per year to receive a monthly box of cosmetics.
Brands can get coveted customer data like purchasing behavior and demographics. And for customers Birchbox offers original editorial content with beauty advice — think popular hair-style videos — that keeps them coming back and interacting.
Birchbox is a subscription e-commerce and discovery site. Launched in 2010, it sends monthly boxes of makeup to more than 100,000 users.