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Company Profile: Twitter

Company Profile: Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets."


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Ksenia Sayenko

Ksenia Sayenko

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When a small team of developers was working on a communications service in which messages would be limited to 140 characters, they considered calling it Jitter or Twitch. One of the men, Noah Glass, scanned the dictionary and suggested Twitter, meaning, "a short inconsequential burst of information, chirps from birds." From there, what Twitter's mascot should be was obvious.
The bird even has a name inspired by an American basketball legend: Larry.

Article: Tech Mascots: Tails, Fail...
Source: Bloomberg

Twitter operates a free digital service site that blends social networking with the ability to post short messages (or micro-blogs) limited to 140 characters or less, commonly known by users as "Tweets." Twitter's service is designed for use on personal computers and via mobile devices, such as iPhone and BlackBerry smart phones. When accessed through the Internet, Tweets are published on a poster's personal Web page.

Article: Twitter, Inc.
Source: Company Overview

Twitter, Inc. was founded in 2006 and is based in San Francisco, California. Twitter, Inc. is a former subsidiary of Obvious Corp.

Article: Private Company Overview ...
Source: Bloomberg Businessweek

Twitter is now worth more than $5 billion – and climbing toward $10 billion on secondary markets

Article: The Real History Of Twitt...
Source: Business Insider

A statement from Twitter revealed that the number of active users it has was 140 million in March 2012 which is an increase from 100 million in September 2011. The spokesperson said growth is extremely strong and now they experience more than one billion tweets every three days. ...young adults favour the networking platform more so that older adults. Over a quarter of people aged 18-29 use Twitter and 31% of Americans aged 18-24 in contrast to 14% of users aged 30-49 years old.

Article: Twitter Users Have Quadru...
Source: MarketWatch

Because Twitter is always in use and feedback is always immediate, it is a perfect tool for more than just the aforementioned business objectives. You can use Twitter to establish thought leadership, get instantaneous feedback about pressing matters, build a valuable network (that may likely spread to other social networks) to connect with business partners, and more.

Article:   The New Community Rules: …
Source:  Offline Book/Journal

So vital did Twitter become as a channel for Iranian protestors to organize and communicate that the U.S. State Department even asked Twitter's founders to delay their server maintenance so that the demonstrators could continue their actions. ... Twitter's growth in the months preceding the events in Iran had been increadible. According to Nielsen Online, a ratings service, between February 2008 and February 2009, visitors to Twitter increased an amazing 1,382 percent from 475,000 to seven million.

Article:   Twitter Power
Source:  Offline Book/Journal

Much of Twitter's success can be attributed to prominent politicians and celebrities, who use the service to communicate with constituents and fans. Oprah Winfrey famously joined the service with the all-capital-letters Tweet, "FEELING REALLY 21st CENTURY" on her show, and in 2011 Charlie Sheen set the world's record for the fastest time to reach one million followers on Twitter.

Article: Twitter, Inc.
Source: Hoover's

Social media marketing already follows a new principle which reads: "Participation is marketing". Here marketers no longer push out messages, but actively participate in social media such as Twitter by bringing together content, listening to communities, enabling collaboration, engaging in dialogue and establishing relationships.

Article:   Corporate Tweeting: Analy…
Source:  Offline Book/Journal

Dorsey was evidently one of the key people in the early days of Twitter, and today he still serves as the company's executive chairman and product lead, combining the job with his role as CEO of Square (another company he co-founded).

Article: USA TODAY
Source: USA Tooday

[Jack] Dorsey came up with the idea of Twitter because he wanted to find a better way to stay connected to friends. The software engineer, who is in his early 30s, grew up in St Louis, Missouri, and studied at New York University, where he had a part time job designing dispatching software for taxi companies. He abandoned his studies to move to California, the cradle of technology start-ups, and approached a small company, Odeo, where Biz Stone worked, with the idea of a communication service that helped friends keep in touch through status updates. Together, the pair made a working protoype of Twitter

Article: The team behind Twitter: ...
Source: Telegraph

Fun facts: it took Twitter three years, two months and one day to reach the first billion tweets, and it took about 18 months for the first 500,000 users to sign up.

Article: USA TODAY
Source: First public tweet sent s...

The "pointless babble" category was seconded by "conversational" Twitter usage, which came in at 37.6 percent, followed by "pass-along value" in a distant third at 8.7 percent of total tweets. Researchers found, however, that the majority of "pass-along" tweets occurred at 11:30 in the morning and on Mondays.

Article: Report: Most Twitter Twee...
Source: CRN