So, 'marketing' happens when a company’s focus is on the customer, everything is geared towards what the customer wants. It takes into account things that the competition is doing. It looks at the cooperation between the different functions within an organisation, and responds to changes both in the environment and the customers needs, rather than trying to push the company’s own objectives into the market all of the time.
The use of the Internet to advertise and sell merchandise or services. This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium.
Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.
Everything within your web site should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
When looking at Internet marketing today, one can identify three areas of primary importance:
1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Conversion Rate Optimization (CRO)
Some would include other Internet marketing factors, such as paid advertising tools, including pop-ups and banner ads, Google Ads and other search engine ads. And yes, email-based marketing message delivery systems still play a major role. But let’s expand on the “big three” just a bit before we make some further observations.
It helps to have a genuine interest in the niche, of course, especially if you’re going to be creating the product on your own. You could, however, outsource the task and have someone else create the products for you. You could hire a good writer to research and write an e-book and then you could hire a professional narrator who could turn the book into an audio program. In this way, you don’t even have to be an expert in your niche, although you still have to do your research to determine that this is a good market and that you are creating a quality product.
A good place to start is to choose a market that you’re passionate about and then make sure that there is sufficient demand in the marketplace for that kind of information. We already know that health and fitness products (like how to lose weight) are going to be popular, but you’ll have to do more research when it comes to small niches like caring for pet iguanas and the like.
Internet marketing uses two primary avenues, search engine optimization (SEO) and search engine marketing (SEM), with other avenues of internet marketing being developed every day.
In order for your business to really thrive, there must be an internet marketing campaign in place. The internet is extremely competitive but it is worth it to find your place amongst the competition. The possibilities for your business when it is successful marketed on the internet are limitless. With this platform, your company is given the opportunity to reach a clientele far beyond the bounds of your business physical location. The internet allows for your business to be accessed around the world.
Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a live website . That is far from the truth.