PepsiCo Inc. is an American multinational corporation headquartered in Purchase, NY, US, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. Pepsi has recently merged with the companies Frito Lays, Quaker Oats, Tropicana, and Gatorade to create PepsiCo.
PepsiCo relies upon 44.7 % of its profit from the production of snack products and foods
through Frito Lay, the producers of Lay’s Potato Chips and Cheetos (Trefis TeamB, 2010).
Because these snacks outperform beverages during economic downturns, they have helped
maintain PepsiCo in tough economic times, but have not helped PepsiCo’s reputation with the
health conscious consumer.
The global food and beverage company PepsiCo has been named the recipient of the 2012 Stockholm Industry Water Award. PepsiCo has successfully reduced water consumption in its production, and exten
...PepsiCo, for instance, is perfecting a technology to 'harvest' the water lost when potatoes are cooked, re-using it to clean, peel and slice them when they enter the plant.
PepsiCo has always been in the forefront for its perceptive ads promoting Pepsi and Mountain Dew primarily to the active male teenage market. Also offered were special market deals of teen merchandise such as Burton snowboards, Killer Loop sunglasses and specialized mountain bikes.
PepsiCo is also flexible regarding distribution. According to its official website, it
currently offers direct store delivery, broker-warehouse, and food service and vending (PepsiCo
Inc.A, 2011). Interbrand has it ranked number 23 in its Best Global Brands Rankings for 2010
for youthful messaging, digital campaigns, and social media efforts (AnonymousA, 2011). Its
long history of youthful marketing efforts may allow it to break into a new market to a younger,
more receptive audience
Under the management of its chief executive, Indra Nooyi, PepsiCo is currently focusing on "better for you" snacks and drinks including juices, teas, sport drinks, and even a line of healthy foods through it Quaker Oats brand. Particularly large investments have been made by PepsiCo into the sports drink category, which remains a niche market compared to other soft drink segments. This contrasts with Coca-Cola, which continues to plug away in the carbonated drinks market in an attempt to mend fallen sales.
PepsiCo ran an ad and promotional campaign in 1996 called the "Drink Pepsi Get Stuff" campaign. The enormously successful campaign allowed customers to claim prizes in exchange for points on PepsiCo beverage containers, and the points count be combined with cash payments to obtain the prizes. The campaign was so successful that the second round of ads and promotions was not run because the prizes were nearly exhausted.
Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new and exciting program will include three Twitter enabled shows during music's hottest season featuring performances by Billboard chart-topping artists across multiple genres, marking yet another extension of Pepsi's "Live for Now" global campaign.
Key to the success or failure of Pepsi Next will be messaging, considering its growing array of choices-Pepsi, Diet Pepsi, Pepsi Max and now Pepsi Next. While the propositions of "regular" and "diet" are well understood, it gets murkier with mid-calorie products. Consumers who have become used to the idea of Pepsi Max, "Zero Calories, Maximum Taste" and Coke Zero, "Real Coca-Cola Taste, And Zero Calories," could easily be confused by the proposition of a mid-calorie cola.Indeed, mid-calorie colas, which typically contain half the calories of a traditional soda and are sweetened with a blend of high-fructose corn syrup and artificial sweeteners, have a rocky history.
At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.
The company, under CEO Indra Nooyi, has worked over the last few years to become a more nutrition-focused company, in the process giving less attention to North American soft-drink brands.
The company PepsiCo was borne in 1965, when the Pepsi-Cola Company aquired the snack food company Frito-Lay. Today, PepsiCo operates through its four subsidiaries PepsiCo Beverages North America (PBNA), PepiCo International (PI), Quaker Foods North America (QFNA) and Frito-Lay North America (FLNA) in nearly 200 countries.