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Billboard Advertising

Billboard Advertising

Billboards present large advertisements to passing pedestrians and drivers.

 

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Kimberly Bear

Kimberly Bear

39 Knowledge Cards

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Curated Facts

The expenses of setting up a billboard can range anywhere from $1,000 to $3,000 per month.

Article: Billboard Advertising Eff...
Source: Billboard Advertising Eff...

Billboards are the best way to keep the viewers informed about one's products.

Article: Billboard Advertising Eff...
Source: Billboard Advertising Eff...

Billboard signs quench our thirsts, cure our aches and pains and help us decide what to eat, all while fashioning brands into household names.

Article: BILLBOARD ADVERTISING
Source: Billboard Ads: Billboard ...

As a rule, you don’t want billboards to make people scratch their heads and wonder what is going on.

Article: The Six Basic Rules of Bi...
Source: The Six Basic Rules of Bi...

One billboard is not cheap. But it’s also not very effective either. Billboards are a mass market medium, but they need support.

Article: The Six Basic Rules of Bi...
Source: The Six Basic Rules of Bi...
Kimberly Bear

Kimberly Bear

39 Knowledge Cards 

So, you want more than one, and you want as many eyes on them as possible.

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Six seconds has been touted as the industry average for reading a billboard.

Article: The Six Basic Rules of Bi...
Source: The Six Basic Rules of Bi...
Kimberly Bear

Kimberly Bear

39 Knowledge Cards 

So, around six words is all you should use to get the message across.

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Mobile billboards are a less-expensive alternative to traditional billboards. These billboards are often smaller in size and pulled on a trailer.

Article: Types of Outdoor Billboar...
Source: eHow.com

There are several types of traditional billboards based on the same principal--a large, printed ad that's visible to commuters on primary and secondary traffic arteries.

Article: Types of Outdoor Billboar...
Source: eHow.com
Kimberly Bear

Kimberly Bear

39 Knowledge Cards 

The idea is that commuters are captive audiences, open to marketing ideas.

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Billboard ads help us find businesses and services and help businesses find customers.

Article: BILLBOARD ADVERTISING
Source: Billboard Ads: Billboard ...

The billboard ads that line our highways and populate the city landscape offer a glimpse into our national psyche.

Article: BILLBOARD ADVERTISING
Source: Billboard Ads: Billboard ...
Kimberly Bear

Kimberly Bear

39 Knowledge Cards 

Billboards are our latter-day town criers that announce what's hot and what's not; they define the trends, anoint the celebrities and create the buzz.

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