The expenses of setting up a billboard can range anywhere from $1,000 to $3,000 per month.
Billboards are the best way to keep the viewers informed about one's products.
Billboard signs quench our thirsts, cure our aches and pains and help us decide what to eat, all while fashioning brands into household names.
As a rule, you don’t want billboards to make people scratch their heads and wonder what is going on.
One billboard is not cheap. But it’s also not very effective either. Billboards are a mass market medium, but they need support.
Six seconds has been touted as the industry average for reading a billboard.
Mobile billboards are a less-expensive alternative to traditional billboards. These billboards are often smaller in size and pulled on a trailer.
There are several types of traditional billboards based on the same principal--a large, printed ad that's visible to commuters on primary and secondary traffic arteries.
Billboard ads help us find businesses and services and help businesses find customers.
The billboard ads that line our highways and populate the city landscape offer a glimpse into our national psyche.