The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of Bill France Sr.
NASCAR is the largest race sanctioning organization in the United States. NASCAR was founded in 1947 by Bill France in Daytona Beach in order to develop a unified set of rules and regulations for the many disparate forms of American stock car racing.
Jim Roper of Great Bend, Kan., was the winner of the first ever NASCAR Grand National (now Sprint Cup) event, held at the Charlotte (N.C.) Fairgrounds on June 19, 1949. A tremendous crowd attended the event to see automobiles with the appearance of a street-car race door-to-door.
...more than any other American sport, Nascar is also a for-profit business, and like many companies these days, it is focused on cutting costs by recycling, conserving and generating its own energy. While the core of the sport remains unchanged, Nascar, its teams, track operators and sponsors are employing an ambitious set of green initiatives that includes collecting used fuel, planting trees to offset carbon emissions, and deploying sheep to keep the infield grass short.
Nascar, by many measures, is still the second-most-popular sport in the U.S. (behind football). It counts 30 million people as avid fans. The average broadcast rating of 3.6 in 2010 was topped only by the NFL. Attendance may be down, but 100,000 people still show up to see each race.
But in NASCAR, advertising is literally a head-to-toe phenomenon, as both drivers and cars are covered in branding. NASCAR brings in roughly $3 billion a year in sponsorship money - more than twice what the NFL earns. NASCAR's headline sponsor Sprint (NYSE: S) paid an estimated $750 million for 10 year's worth of naming rights to the most popular racing circuit.
NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport.
Opened on May 11, 2010 in Uptown Charlotte, NC, the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, includes artifacts, interactive exhibits, 275-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, Sports Avenue retail outlet and NASCAR Media Group-operated broadcast studio. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority.
It runs more than 100 races each year in three circuits: the Nationwide, Craftsman Truck, and its signature Sprint Cup Series. Featuring popular drivers such as Jeff Gordon and Jimmie Johnson, the Sprint Cup draws millions of fans to the tracks each year.
Twitter for the first time in its history ran television commercials ... to promote the service’s tight tie-in with Nascar.
During the telecast of Sunday’s Pocono 400 Nascar race, Twitter ran seven, 15-second commercials spotlighting activity on and around the racetrack.
With Nascar, the main attraction is the race, where some 43 cars speed around a track as long as 2.66 miles at close to 200 miles per hour.
Fans typically travel hundreds of miles for these events. According to Nascar, more than 4.3 million people who attended Sprint Cup Series races last year traveled an average of 250 miles, and track officials say two-thirds of tickets sold to some events are mailed to fans out of state.
“This sport has become driver- and personality-based, but it’s still been about Ford vs. Chevy vs. Dodge vs. now Toyota,” says Ray Evernham, ESPN analyst and founder of Gillett Evernham Motorsports. “This sport was built on the competitiveness of the manufacturers. It’s what we race.”