Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, 9% in Women 25-54 and 5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A E Networks. A E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
Lifetime, owned by The Wait Disney Co. and Hearst Corp., plans to launch Lifetime Movie Network in September as an analog and digital channel. Lifetime's movie channel is one of four digital networks that Disney/ABC Cable Networks has in the works.
"Great experiences build successful brands," Nolan said. "Expanding on Lifetime's 28-year legacy, our vision balances the equity the network built while breathing new life into the viewers' experience."
"Nothing is more valuable to women than time," Lifetime Networks prexy and g.m. Nancy Dubuc explained. "A moment in time can be an experience that becomes memorable, and Lifetime creates times for viewers to laugh, cry, or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand."
Launched in 1998, Lifetime Movie Network is currently America's number two-rated female network in both Primetime and Total Day among Total Viewers, Households, W18-49 and W25-54. The first three months of this year were the Network's most watched quarter ever in Households, P2 , W18 , as well as in Total Day among W18-49. Lifetime Movie Network also has had significant delivery increases in Primetime from 1Q'08 to 1Q'09, with a 19% jump among W18-49, 23% increase in W25-54 and 18% growth in Total Viewers...
"It is fantastic that Lifetime Movie Network is now getting the attention it deserves, and distributors are recognizing its value to them as a leading entertainment destination for women," said Wong. "Lori Conkling and her team are doing a terrific job of growing Lifetime Movie Network, which I know will have continued success this year."
The 70 million subscriber milestone, a 19% increase in distribution from April 2008, makes Lifetime Movie Network the industry's fastest-growing network.* The growth is primarily due to incremental carriage on DISH Network and across Comcast systems. The agreements with Comcast and DISH were spearheaded by Lori Conkling, Lifetime Networks' Executive Vice President, Distribution.
Lifetime Original Movie
A particular cinematic genre, characteristic of but not limited to the Lifetime Network, a/k/a "Television for Women who Conform to our Distorted Stereotype of our Target Demographic".
An extremely ominous phrase, "Lifetime Original Movie" heralds the advent of extreme tear-jerky melodrama, much gratuitous violence against (upper-middle-class white) women, and an unsubtle implication that men exist only to harm and exploit women.
The phrase can also refer to real-life versions of similar over-the-top pseudofeminist melodrama.
Beginning from its long-standing legacy—movies—Lifetime will debut 30 films in 2012-13, headlined by "Steel Magnolias," a television adaptation of the iconic play and film, with an all-star cast featuring Queen Latifah, Alfre Woodard, Phylicia Rashad and Jill Scott. To complement Lifetime's prowess in the genre, its sister network, LMN, will premiere 26 new movies to gain maximum audience across both platforms.
Lifetime was the first network to recognize and understand the power of women, the complexity of their lives and the importance of creating programming that emotionally connects to viewers. Today, Lifetime is reinventing the invention—evolving the brand and creating new original programming that is bold, provocative, smart and authentic in a way that embodies the contemporary female spirit. Bolstered by major year-to-year growth resulting from an aggressive programming strategy no other women's network can boast—original scripted series, reality and movies—Lifetime's 2012-13 production slate will add more A-list talent while doubling in size to more than 350 hours of new programming, the first time its prime-time schedule will be comprised of 100 percent-original content.