Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), the son of illiterate Russian peasants. It is now distributed in 130 countries. It is produced in Scotland.
Smirnoff Ice Triple Black is a ready-to-drink, malt-based, alcoholic beverage. A 12-oz. bottle of Smirnoff Black Ice has 253 calories. It also contains 38 g of carbohydrates and is 5 percent alcohol.
So the news that the subsidiary of Grand Metropolitan that makes Smirnoff vodka is to be dragged into court comes as no surprise. What is startling is the claim that the Smirnoff brand's advertising is misleading because it indicates that the spirit has links with the Smirnov family. At first glance, the case brought by Boris Smirnov seems open and shut.
Smirnoff sells more than 25 million 9-liter cases every year and is the best selling vodka in the world. It was the first company to use charcoal as a filter for vodka.
re-established the factory in 1920 in Istanbul. Four years later he
moved to Lwów (formerly Poland, now Lviv, Ukraine) and started to
sell the vodka under the contemporary French spelling of the name,
"Smirnoff". The new product was a success and by the end of 1930 it
was exported to most European countries. An additional distillery was
founded in Paris in 1925.
In 1934 and still in the midst of the Great Depression, Vladimir Smirnov, son of Piotr Smirnov, was forced to sell the company to an American, Rudolph Kunet (Kunet was a Russian Émigré), who subsequently moved the company to the United States. Kunet then sold the company to Heublein who then sold to the French conglomerate Diageo. Diageo also owns Guiness, Captain Morgan, Crown Royal, J&B, Seagram 7 Crown, VO, Johnnie Walker, Tanqueray, Bailey’s Irish Cream, Bushmills, Lagavulin, and many more.
The company established its reputation in part through the use of a new technique, charcoal filtration, which eliminated the maximum amount of impurities. According to the Smirnoff version of the story, it was one of the company’s chemists, Audrey Albanov, who accidentally discovered the effectiveness of this technique during an experiment. He left a bottle of iodine tincture open all night near a piece of charcoal.
the Pierre Smirnoff Co. tells a different story. The Smirnoff company says someone named Ivan Smirnov is believed to have started the business ''around 1815'' in a ''fire-scarred warehouse'' in Moscow after the Napoleonic wars
Smirnoff was originally launched in Russia, produced by a family which shares its name. But very soon the Russian government imposed a state run monopoly on vodka production in 1894, followed by the nationalization of the company in 1917.
The star entered a partnership deal with Diageo drinks brand Smirnoff, which invited fans of the drinks brand to compete to become a dancer on her tour. Michelle Klein of Smirnoff said that Madonna represented originality.
World's No. 1 Female Artist Joins the World's No. 1 Vodka in Search for the Most Original Nightlife in the Universe. The World's Biggest Nightlife Exchange In 50 Countries.