Snowboarding is a winter sport that involves descending a slope that is covered with snow while standing on a board attached to a rider's feet, using a special boot set onto a mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing.
I made my childhood dream of going to the Olympics come true through snowboarding, travel and learn about the world and my role in it through snowboarding, and because of snowboarding have lived experiences I never even dreamed of….and I’m a big dreamer! Now I’ve realized that I can use this success as a platform to voice the causes that are important to me and hopefully make a difference.
Hailing from Aspen, Colorado, Gretchen Bleiler has been snowboarding for 14 years, since she was 14 years old. Her years of hard work have paid off: Gretchen won a silver medal in the 2006 Olympics, placing second only to Hannah Teter who is also returning this year.
Finland's Peetu Piiroinen finished in second place. "It's impossible to beat Shaun unless he falls," Piiroinen said after the competition. "With a gold medal already in his pocket, Shaun went out and beat his winning score," Burton said after the event. "What a testament to how much fun snowboarding is. And what a true champion Shaun is."
[Shaun White] knew he had already won the gold medal. "I wanted a victory lap that would be remembered," Shaun said. For his final trick, [he] tried the Double McTwist 1260 [which] has three and a half twists. They are followed by two head-over-heels flips.
Riders including Shaun White have thrust snowboarding even further into the mainstream due to sponsorship and media attention. Since the 2004 season, Shaun White has dominated one of the most popular competitions on the circuit, the half-pipe.
Snowboarding has been on of the fastest-growing sports in recent history. Burton has proceeded to become arguably the most recognizable snowboarding brand in the world. Many American ski resorts refused to allow snowboarders on the slopes until 1994.
The exaggerated mass-mediated image of snowboarding during this period [late 1980s and early 1990s] was such that in 1988, Time magazine declared snowboarding "the worst new sport."
Many people had negative views about snowboardingn, and below were a few examples from this source:
Interestingly enough though, today, there are more than 70 million snowboarders worldwide, ranging from novice to expert levels. Personally, I have not injured myself and I see myself as a novice in this sport, able to ride, turn and stop. With proper training, patience and awareness, any sport may become more safe.
Jake Burton Carpenter (also known as Jake Burton) and Tom Sims didn’t like each other, but they helped push snowboarding into the mainstream consciousness. For more than a decade, Burton and Sims engaged in a bitter war for industry supremacy that involved constant innovation, inventive marketing, petty bickering and talent raids.
On Christmas morning 1965, Sherman Poppen went into his garage, cross-braced two Kmart skis together, stood atop his backyard hill and started surfing the snow. The Snurfer – think snow and surfer – was born and became an instant hit.
Snowboard History: The first real Snowboard hit the market during the 1960's in the form of Sherman Poppen's Snurfer. It appeared like a weird crossover between a plywood sled and a skateboard deck. The rope attached to the front tip of the snurfer (board) offered the rider some control, and the steel tacks poking through the upper deck held the rider's feet in place.