Dell Incorporation is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is on of the largest technological corporations in the world.
Michael Dell, the founder, has already said he wants to move Dell into providing comprehensive solutions for big data centers. Mr. Haas will be an important part of making this work, in a world seemingly dominated by Google, Apple, and Microsoft.
One more company which has contributed much to the process of e-commerce development is Dell Inc. This is a company that changed the characteristics of personal computer (PC) industry. The change was done through adoption of e-commerce business model. 6
[I]n 2009, [Dell] was still carrying less than eight days of inventory and as ranked behind only Apple in the overall quality of its supply-chain management.
The supply chain is critical for all businesses. An example of where the supply chain was falling behind was Apple and its iPod Touch 5th Generation. People speculated that it would be released in early October, but was actually shipped in late October. This shows how important the supply chain is for businesses.
Dell's biggest impact on the PC market may have been its original direct-to-the-consumer order fulfillment model. Rather than being forced to choose among prebundled configurations, Dell customers were able to configure systems as they liked.
The current environment of computer hardware industry is influenced by several macro forces which their power and important could be better understood by performing a PESTEL analysis.
[P: political, E: economic, S: social, T: technological, E: environmental, L: legal factors]
Dell rose to the top of customer satisfaction rankings for PC makers because few customers complained about its products. Its employees became known for the excellent customer service they gave to PC buyers who were experiencing problems with setting up their computers.
Further Dell practiced just-in-time manufacturing as well. Finally they achieved impressive results and gained a competitive advantage.
Dell introduces selling directly to their customers which eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations.
Dell had 13.6% of the global PC market in the third quarter of 2008, and is second in global computer sales, behind Hewlett-Packard.
Michael Dell first built and sold personal computers from his dorm room at the University of Texas in 1984 at the age of 19. The original name of the company was PC’s Unlimited.